This provides tremendous shopping potential.Ĭontinuing on the topic of shopping, stats show that over 130 million users engage with shopping posts on a monthly basis. 50% of the people who see a business’ Instagram Story go on to purchase that product or service off-platform. Around 63% of the users check the app at least once a day, and around 42% open it multiple times a day.īusinesses have another advantage by having a presence on Instagram. Clearly, Instagram is an engagement powerhouse.Ĭustomers are also very active on Instagram. To help understand this better, the engagement rate of Facebook and Twitter is 0.1%. On average, a post from a business account sees an engagement of about. Per Omnicore, globally, over 200 million business accounts are active on Instagram as of 2021, and 90% of users follow at least one of these brands. Instagram is a good platform for businesses to connect with their customers. With this, Instagram stands behind Facebook (2.8 billion active users) but ahead of most other social media platforms, including Twitter and Pinterest. By 2023, this number is anticipated to hit 2 billion active users.
In June 2018, Instagram hit the landmark of acquiring 1 billion monthly active Instagrammers. With the Messenger Instagram API, businesses can streamline their communication. Instagram is a platform where millions of people discover various businesses and brands. At F8 Refresh in June last year, Facebook announced that it has opened up its Messenger API for Instagram to all developers.